Growth Starts Here
Our Methodology
We have deep experience in the professional services space. Our strong, diverse background empowered us to develop a methodology that works.
Assets
Assess the current state
Strategize
Create a growth strategy
Implement
Implement recommendations across all growth functions
Collect
Collect and compile data from growth activities
Evaluate
Evaluate performance of growth initiatives
Improve
Leverage insights for improvement
Our Core Services
Growth Assessment
Comprehensive assessment that covers all areas of the business – organization, sales, marketing, data and systems.
Through our assessment we’ll collect meaningful inputs that understand your current goals and strategies, identify your strengths, and uncover your weaknesses.
What you can expect:
- Document and understand current infrastructures and workflows
- Identity threats and opportunities about processes and workflows
Growth Strategy
Clear strategic roadmap that outlines the direction forward for different business units – organization, sales, marketing, data and systems.
Our roadmap will identify the specific tactics and approaches needed, how we will prioritize and sequence the tasks, and what effort is needed from the client.
What you can expect:
- Focus your time and resources on the most impactful work
- Gain insight and clarity to your unique value proposition
- Develop repeatable and scalable plans
Growth Execution
Execute the plan we laid out and agreed to. Rather than just receive advice, we offer a team of experts to go one step further and develop your strategy.
We’ll work with you to ensure your growth goals are met and executed.
What you can expect:
- Team of sales and marketing experts to develop strategic material
- Save time, money, and resources
Growth Systems
Execute the plan we laid out and agreed to. Rather than just receive advice, we offer a team of experts to go one step further and develop your strategy.
We’ll work with you to ensure your growth goals are met and executed.
What you can expect:
- Team of sales and marketing experts to develop strategic material
- Save time, money, and resources
Growth Analytics
Precise data on how your growth strategy is performing over time. While data is often overwhelming, we simplify your metrics so you can easily identify what’s working and what’s not.
Our data will provide progress updates and digestible reports to share across your business.
What you can expect:
- Make the right decisions, optimize resource allocation, and accelerate scaling
- Understand your customers on a deeper level
- Gain competitive advantage
Our Technology Approach
We have a unique viewpoint on technology here at Sentinel Way.
Read more here:
FAQ
We expect a growth strategy to identify what an organization has to do to transcend their current capabilities and roadblocks by looking into areas of:
- Executive leadership
- Sales process and go to market
- Marketing approach and company differentiators
- Client engagement and service
Some of the most common KPIs we want to see every company measure are things like cash flow and burn rate, sales cycle and cost of goods sold, and customer acquisition cost, lifetime value and customer satisfaction.
However, what’s key is to identify metrics and data points that hone in on your differentiators and “special sauce”. This ability is created by a deep understanding of how your organization is planning to grow.
No, in fact, we expect formal processes to help build agile and flexible cultures. In our experience what companies call “agile” is really just undisciplined. In installing some formality to key processes we’re able to identify areas for creativity and differentiation.
When people focus on what they are uniquely able to contribute their buy-in, and the culture of the organization, significantly improve.
Think of the deliverables of a growth strategy as a long term, multi-dimensional plan that touches every area of the business that impacts growth for your company.
Recommendations will be prioritized based on their expected impact on growth as well as the ease to implement. Roles and responsibilities will be clear between your organization, Sentinel Way and any other third parties contributing to your growth.
We’ll work closely with your team – whether on a remote basis or at your office. We value taking action and driving results so you’ll see us quickly moving to schedule meetings, identify next steps and assign responsibilities.
Discover Sentinel Way For Yourself
We know every business is at a different growth stage, which is why our advisors get to know you and your business first.
Schedule a consultation with us. We’re looking forward to helping you grow.
