Methodology
We call our methodology “The Sentinel Way”.
We believe in strategies that stand the test of time. We don’t believe in shortcuts or hacks.
There is a Way to achieve predictable business growth.
It sounds simple. But it requires consistent action and a dedication to strategy.
Assess
Assess the current state
To develop a powerful business strategy, you need to understand where you’re starting from. Sentinel Way can perform a growth assessment that reviews everything from sales and marketing messaging, to processes and systems.
Strategize
Create growth strategy
With an understanding of your organization’s current strengths and opportunities, Sentinel Way will develop a strategy that supports scalable growth.
The strategy will consist of recommendations across the growth engine, with a specific emphasis on marketing and sales.
Implement
Implement recommendations across all growth functions
This is where we get to work building and doing. Depending on your needs we might build a partner program or marketing collateral based on your ideal customer profile. Or, we might search for and connect with prospective partners and clients. The possibilities are numerous, and everything that we work on will follow from the growth strategy.
Our methodology employs an agile approach with clear responsibilities, daily touch bases on planned activities and blockers and regular “show and tell” sessions with finished or in-progress deliverables.
Collect
Collect and compile data from growth activities
We track your activities along the way to show objective progress. Ideally this means systems are set-up to collect and measure.
At times we’ll manually collect data critical to the growth function. Data from email open rates, an increasing count of followers on social media, customer acquisition costs and lifetime values will be updated and shared with transparency.
Evaluate
Evaluate performance of growth initiatives
Collected data will be used to determine the effectiveness of specific campaigns, and see trends over times.
These informed perspectives will allow the decisions to emphasize more of what’s working and to adjust the things that aren’t as successful as anticipated.
Improve
Leverage insights for improvement
We follow the principle that there is no failure except failure to learn. The adjustments that have been identified will be used to improve current collateral and approaches.
Discover The Sentinel Way For Yourself
We know every business is at a different growth stage, which is why our advisors get to know you and your business first.
Schedule a consultation with us. We’re looking forward to helping you grow.
