
Beyond Buying Sales: The Risks Of Discounting In Professional Services
In a former role, I was a lead salesperson for a professional services firm making a deal with a savvy IT buyer, in a CIO

In a former role, I was a lead salesperson for a professional services firm making a deal with a savvy IT buyer, in a CIO

Sentinel Way was created to address the common challenges faced by leaders of professional services firms who want to grow their businesses. We overviewed some

In the professional services field, founders start businesses because they’ve discovered a need for their expertise (i.e., a problem to solve) and they’re great at

Businesses are created to address unmet needs. Professional services businesses often come out of a desire for a service that doesn’t yet exist or an

Growth strategy can mean different things to different professional services businesses. If the business has been successful, a growth strategy might simply mean scaling services

Sentinel Way was created to help leaders of professional services companies with growth and leadership strategy. Often, company leaders get too involved in the day-to-day